What is Email marketing and how does it work?

What is Email marketing and how does it work?

Hello everyone, today we will know what is Email Marketing, how it works and some important things to start it.  So let's start.

Email Marketing क्या है?

Any type of marketing in which email is mainly used, it is called email marketing.  Now it can be understood better by example.  I have also selected some examples which are used in real life as email marketing.

 Suppose if there is a blogger who has gathered email addresses of a lot of people.  If that blogger whenever he publishes a new blog post on his blog and sends his link via email to all those people, then a lot of traffic can come to his blog.  This is a live example of email marketing.

 You must have seen on many blogs that they encourage you to subscibe by filling your email address.  Skip the rest of the blogs, you can see on ShoutMeHindi that we have set a box separately on your blog, in which you can subscibe us by entering email address.

Now whenever we publish a new blog post on our blog, the email addresses which are subscribed with us, we send updates to them.  Actually, we do all this manually but not by using some email marketing tools automatically.  We will learn about them further.

 Apart from this, email marketing can be used in many other ways.  For example, an affiliate can use email marketing to promote their products.  If there is an eCommerce website, then he can use it to increase the engagement of his customers.

 Email marketing is also used to provide different types of notifications.  Like you keep getting updates from your Facebook account on your email.  These are all examples of email marketing.  This way you can estimate how much email marketing is needed for any business.

How does Email Marketing work?

Let's go ahead and now know how email marketing works.  The way of doing email marketing can be understood in three to four steps.

 The first step is to make sure what is the motive behind marketing our email: Informational, research work or Promotional.  Most email marketing is used for promotional purposes only.  Its use in blogging is informational or promotional only.

 Now the next step is to build the email list.  If you do not have a good list of email addresses, who will you send emails to?  So how will you do email marketing?

 So first you have to build the email list.  Now there are big ways, which is the best way to build email list naturally.  How is that now?  One, we have already told you, use the email subscription box on your blog or website.  With this you can change the traffic of your blog in the email list.  And there are many methods such as buying email lists from different places but it is a unnatural and spamming way.

Once you have a good email list, then you can try to achieve success in email marketing.

 Now it comes to what to send and when.  In this side, you can help a lot of premium tools.  As the trend of email marketing continues to grow, many email marketing tools have also come into existence.  You can easily manage your email marketing campaigns by using these tools.  Some of the best tools you can use for Email Marketing are:

1. Aweber
2. Convert Kit
3. Active Campaign
4. Constant Contact

Let me briefly tell you how a blogger can send emails to his email subscribers.  First of all, welcome and thanks email, and then your newsletter or whenever you publish a new blog post, a brief description of it should be sent to you with a link to your blog post.

 Now whenever any of your subscriber will see that email and click on your link, it is obvious that your page views will increase and you will also benefit from other parties.  So in this way we learned how email marketing works.

How do you get started with as a beginner email marketing?

If you are a beginner and want to get started with email marketing, then follow the steps given below.

 1) Put email subscription box widget on your blog or website.  (Or use different methods to build your email list such as social media)

 2) From the first day, start sending email updates to your readers or say subscribers, but keep in mind that those emails should not be annoying.

 3)  as soon as you feel that email marketing is doing a good job for you, then use any premium email tool or service for your email marketing.

 4) if you have any question, then do share with us through comments.  Thank you for reading this blog post.  Hope you find this information beneficial.  If engaged, please share and do not forget to subscribe to us.

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